Customers are increasingly choosing products and services based on the quality of the experiences they have with them.
We are not "users", we are people and we should design for (and with) people. Avoiding this term could change your design approach dramatically.
Experience and Service Design are based on continuously evolving processes. There's always room for improvement. Everything is your prototype.
University of Siena – Degree in Communication Sciences with honors. My studies focused on Human Centered Design and Interaction Design. My final thesis was "Designing Design - Users’ Involvement in the Creative Processes".
Domus Academy – I graduated in Interaction Design with honors. After this, I worked as Course Coordinator and Project Assistant for the Master in I-Design when Domus Academy merged with the Interaction Design Institute of Ivrea.
I worked as Senior Interaction Designer covering several phases of human centered design process. Then I lead the interaction/experience design activities for the biggest business unit of LBI IconMedialab for national and interational projects.
I lead the Experience Design Department, a 10-12 member team, which coverd three different professional areas of expertise: Interaction Design, Visual Design and Copywriting. I worked as Experience and Service Designer on selected projects.
Continuously looking for ways to improve the quality of our digital products, I propose solutions that balance people’s needs with business goals and technical capabilities. I work with the Product and Tech Leads within the product team to create beautiful and easy to use products across multiple platforms and devices.
We are people and we should design for (and with) people! My personal crusade since 2009.
Experience and Service Designer
I've been running workshops for years, for both internal and external events. Check out a couple of examples.
I am an Experience and Service Designer based in Milan. I have worked as XD Manager and Creative Director. Take a look at some of the clients I helped to create digital projects and products and, for more details, please drop me a line.